What is the Reporting on the Home Page?
The reports on your Business App Home Page roll up key metrics from the Executive Report into Impressions, Engagement, and Leads – helping your to see how your marketing efforts are contributing to increased brand awareness and more customers.
These metrics in Business App enable you to see how your marketing efforts perform. It is divided into 3 distinct sections:
- Impressions: The number of views of online content received.
- Engagement: The number of interactions with your business' online content.
- Leads: The number of interactions from people interested in your business' online content.
Within each section, you can find important statistics that drive these reports. These include statistics such as Google Business Profile views, social post comments, ad clicks, and the number of new reviews.
To view these metrics, navigate to Business App > Home.